Internet marketing is a viable tool in the current business world. There are several methods of marketing on line. One of the most common tools is SEO marketing, this method involves the use of key words in the website to create attention of the search engine. These keywords attract the search engine and are designed to provide the website with a placement among the top of the list of websites that are associated with that key word. Another popular tool is Adwords, Google Adwords is not SEO its PPC.

When discussing online marketing it is necessary to gain an understanding of the vernacular and acronyms that are used. This is like learning an entire new language. SEO is the most recognized term for online marketing. SEO or Search Engine Optimization is the creation of a website that will be ranked high on the search engine returns.

The benefit of SEO is that it provides the business owner with a website that lists on the top of the return when a prospective customer does a search on the internet. When this website appears near the top of the list of returns the searcher is more likely to select this website and thereby be more likely to purchase from this merchant.

PPC is actually a method of marketing rather than a website; it involves a banner or pop-up. These banners or pop-ups may be the business owner’s website or on the website of someone else who covers a similar subject. PPC stands for Pay per Click and is a popular method of marketing. This method can be easily controlled and monitored.

The advertisers that use PPC only pay when someone clicks on their ads. These ads exist on sites that contain keywords that are associated with the product. The people that are interested in the product will search for a website and find an associated website. This part of the process actually uses the SEO principle explained above.

When the searcher finds the website they are looking for they will find on that web site the banner of the advertiser and if they are interested in the products mentioned they will click on that banner which will in turn send them to another website. In the case that the website is owned by someone else besides the advertiser, then the website owner will receive an income for directing the consumer to the merchant.

This is where adwords comes in. Adwords is operated by Google, the premier search engine company Google Adwords is not SEO its PPC. They operate in a manner that is similar to the explanation above for PPCs. The purpose of Adwords is to increase business traffic for the owner and the parent company.

Adwords is designed to be a fast and effective way to generate business and increase web traffic. They are ideal for the small business man who does not have a large advertising budget. There are even options for the business owner to have Google create the website for them. These websites create business for the advertiser through the PPC principle.