If you own a website then you are going to want to get the best SEO rankings. Today there are more than 100 million websites and more are being added on a constant basis. To have a successful website you will need to attract as many visitors as possible as competition is intense.

Most of us use search engines. There is hardly a day that goes passed without us needing to look up something. When the search results are displayed it is very rare to go through more than the first couple of pages. For your site to get a large number of hits it needs to be displayed on the first or second search engine results pages.

SEO, or search engine optimization, involves the use of a number of different techniques and methods. Perhaps the most important are keywords. The words that are types into a search engine are the keywords. For example if you have a website selling fishing equipment then when these words are entered into a search engine you would want your website to be displayed in the list of results, for this to happen you need to embed specific keywords throughout your web pages.

Keywords can be used in the main body text of your website. First of all put together a list of words or phrases that you feel are relevant to that particular page and then incorporate these into the main text. Also, keywords can be used in the headings and page title. If you have coded your own webpage then you can add keyword Meta tags. These are used by the search crawlers to pull out information. Write a good Meta description tag as it is this which will be displayed beneath your site name on results pages.

If you have spent a lot of money on flash images for your website then you may have to remove them. A search engine cannot read or place flash images. If you do include such files then you need to ensure that there is also a textual interpretation.

It helps to understand how and why people use search engines. A lot of searches are done for advice. If you are selling fishing equipment then you may get more visitors if you have pages such as “five best fishing tips” or “best locations for catching salmon”. Instructional pages are a great way to get a better search engine placement.