On Page SEO refers to the content and the text that is on your web sites pages. It is a technique of editing so that your page and its content are found in the search engines when a web surfer is looking for a particular topic related to your site.

The history of On Page SEO or search engine optimization has been around since the beginning of search engines. They began using a simple technology as the World Wide Web was much smaller. As the web has grown larger it has became more difficult for search engines to separate your site from other sites. A Search on “Autos” could bring back as many as a million+ pages that have utilized the word “Auto” on their page. The newer technology of Off Page SEO has began to take over since the search engines and the World Wide Web have continued to grow.

The purpose of On Page SEO is to make sure your website is a search engine friendly as possible. If you do not have your website optimized for keyword search you will have less chance of obtaining good results in the major search engines. You should make sure your website can be properly indexed by the search engines. You should have at least one link on each of your sites that takes the user somewhere. You should have unique content on every page.

Your meta tags should be arranged properly with your page title tags and description tags describing the content of your web pages. You should make sure the page title tags are less than 68 characters and the descriptions tags are less than 148 characters but with more detail. Label the different headers on your web pages with H tags. Your web page URL should be SEO friendly as well using mod re-write for Linux and Apache hosting for IIS redirect for Windows. You should ideally try to ensure that your URLS describe your pages content.

Your pages links should be complete and checked for any dead links often. Use descriptive URLS for any images you may have on your site instead of numbers. All your images should be labeled with descriptive alt attributes as well.

Use anchor texts links within your page to redirect traffic to the other sites. If you are selling umbrella then you should place anchor links in the text umbrella where the word appears on your site. You should check that only one version of your site is active. All non www. URLS should be redirected appropriately.

Do not waste Page Rank on sites that are not needed for search engines. You want to use the rankings for pages that you think will bring the most traffic. You can use the rel=”nofollow” tag in these pages. You can also use this tag for pages that you either do not trust or simply do not want to help in the search engines.

Make sure you have a good code for the search engines to properly read your page. Use the W3C validator for checking your markup. By following the simple guidelines for On Page SEO you should receive good results in the search engines as well as good rankings.